The Client

Nestlé Purina, Cat Chow | Produced by CheckMark
Art Direction & Motion Design | Soo Kim

The Problem

Create digital content to feature Cat Chow’s Indoor formula with a quick deadline and limited resources.

The Solution

Stay true to the Cat Chow brand by featuring owner/pet moments and accenting with the Indoor formula’s green color palette. Source stock footage of cats with similar tabby coats. Color correct footage for continuity and add graphic overlays to highlight formula benefits. Optimize video for online ads and socials use.

Video & Social

Digital Ads

For retailer ads, tailor content to show product and pet clearly in limited spaces.