The Client
Nestlé Purina | Produced by CheckMark
Art Direction, Copy, & Motion Design | Soo Kim
The Problem
How to maximize the stopping power of kittens and puppies together to advertise both Puppy Chow and Kitten Chow.
The Solution
Create messaging that emphasizes the shared benefit of both products. Design a “swirl” approach that allows more layout options for the two brands to appear together without crowding each other out. Leverage brand-specific benefits in messaging when advertising separately.
Create channel-specific concepts to increase effectiveness.
Leveraged greenscreen footage to create eye-catching “break the pin” videos for Pinterest Ads.
Created UGC style content that blends with platform to engage users.
YOUTUBE
Updated previous creative with new footage and re-edited for better performance in channel. Created alternative “lo-fi” version, ideal for vertical viewers.
